Yi He is a Chinese business executive and entrepreneur who co-founded Binance, one of the world's largest cryptocurrency exchanges. She currently serves as the Co-Founder and Chief Customer Service Officer at Binance ^[1]

Overview

Yi He helped establish Binance in 2017 alongside CEO Changpeng Zhao (CZ) and has been instrumental in the company's growth into a leading global cryptocurrency platform. Prior to entering the cryptocurrency industry, she worked as a TV host before transitioning into the technology sector ^[2]

Career and Role at Binance

As Chief Customer Service Officer at Binance, Yi He oversees critical aspects of user experience and customer relations. She is known for taking a hands-on approach to community engagement and frequently communicates directly with users about platform developments and industry trends ^[3]

Under her leadership, Binance has achieved significant milestones including:

• Growing to over 250 million registered users globally
• Reaching $100 trillion in total trading volume across spot and derivatives markets- Building a workforce of more than 5,000 employees ^[4]

Investment Philosophy and Market Views

Yi He is known for sharing insights about cryptocurrency market dynamics and investment approaches. She emphasizes:

• The importance of fundamental analysis when evaluating projects
• Understanding token metrics like circulation supply and release schedules
• The evolving nature of crypto markets across different cycles
• Risk management and careful due diligence ^[5] She maintains a significant personal investment in BNB, Binance's native token, while other holdings primarily come from LaunchPool airdrops ^[6]

Leadership Style

Yi He advocates for:

• Transparent communication with the crypto community
• Focus on user experience and customer service
• Building sustainable business practices
• Fair compensation for employees, as demonstrated by Binance's bonus structure where:
  • 172 employees received bonuses exceeding 1 million RMB
  • 3,271 employees received bonuses exceeding 100,000 RMB
  • The highest individual bonus reached 10.2 million RMB ^[4]

Industry Perspective

Yi He has been vocal about various aspects of the cryptocurrency industry:

• The relationship between centralized and decentralized exchanges
• The role of venture capital in crypto projects
• Market cycles and their impact on investment strategies
• The importance of regulatory compliance and risk management ^[7]

Social Media Presence

Yi He maintains an active presence on social media platforms, particularly on X (formerly Twitter), where she has:

• Over 366,000 followers
• Regular engagement with the crypto community
• Shares insights about market trends and Binance developments
• Posts in multiple languages, often using translation tools to reach a global audience ^[1]